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Full-funnel digital marketing

Digital Marketing Services

Search, paid, social and content run as one plan against one set of revenue targets.

Most businesses buy SEO from one supplier, ads from another and social from a third, then wonder why nothing adds up. We run all of it against a single set of numbers, so budget moves to whatever is actually producing enquiries this quarter.

What you get out of it

  • One strategy covering search, paid, social and content instead of four disconnected retainers
  • Budget reallocated monthly toward the channels producing enquiries
  • A single dashboard showing cost per enquiry by channel
  • One team and one point of contact rather than three suppliers blaming each other

What is included

Strategy and planning

Market and competitor research, channel mix, budget split, quarterly targets and a documented 90-day plan.

Search

Technical SEO, content production, link acquisition and AI answer visibility, covered in full.

Paid media

Google Ads, Meta and LinkedIn campaign build, landing pages, creative testing and bid management.

Social and content

Content calendar, design, copy, scheduling and community management across your active platforms.

Measurement

GA4 and Search Console configuration, conversion tracking, call tracking and a monthly report tying spend to enquiries.

Process

How a digital marketing engagement runs

  1. Discovery

    We study your market, your competitors and your current search visibility before the first call, so the conversation starts with findings rather than a questionnaire.

  2. Strategy

    You get a written plan: what we will build, which keywords and markets we are going after, what it costs and what happens in the first 90 days.

  3. Design and build

    Design is approved before development starts. Development happens on a staging URL you can review at any point, not behind a curtain.

  4. Launch

    Pre-launch QA covers speed, mobile, forms, redirects, schema, analytics and search console. Nothing goes live with tracking missing.

By location

Digital Marketing in your city

Each page covers the local market, what competition looks like there and how we approach digital marketing for businesses in that city.

Questions

Digital Marketing — common questions

What is included in a digital marketing retainer?

Strategy, search, paid media, social, content and reporting. The split between them is set by where your buyers actually are, then adjusted every month based on what the numbers say.

Do I have to take every channel?

No. Most clients start with two channels and add more once those are producing. Paying for six channels badly is worse than paying for two properly.

How do you measure success?

Cost per enquiry and cost per customer, not impressions or followers. If a channel cannot be tied to enquiries within a reasonable window, we say so and move the budget.

Can you work alongside our in-house team?

Yes. Roughly a third of our retainers are structured that way, with us covering the specialist work and your team handling brand and approvals.

Next step

Get a digital marketing proposal with real numbers in it.

Every proposal we send includes scope, timeline, who does the work and what happens if it does not go to plan. No lock-in, no vague deliverables.