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Industry focus

Digital marketing for education & edtech

Admission-season campaigns, course pages and counselling funnels that fill seats.

Where it usually goes wrong

The problems we hear most in this sector

  • Demand concentrated in a short admission window
  • Course pages competing with aggregator listings
  • High enquiry volume, low application conversion
  • Parent and student searching for different things
What changes

What we put in place instead

  • Course and programme pages that rank ahead of aggregators
  • Separate content tracks for parents and for students
  • Counselling funnels over WhatsApp with automated follow-up
  • Campaign scaling planned around your admission calendar
Services that fit

What education & edtech clients usually buy first

Approach

How we work in this category

  1. Discovery

    We study your market, your competitors and your current search visibility before the first call, so the conversation starts with findings rather than a questionnaire.

  2. Strategy

    You get a written plan: what we will build, which keywords and markets we are going after, what it costs and what happens in the first 90 days.

  3. Design and build

    Design is approved before development starts. Development happens on a staging URL you can review at any point, not behind a curtain.

  4. Launch

    Pre-launch QA covers speed, mobile, forms, redirects, schema, analytics and search console. Nothing goes live with tracking missing.

  5. Growth

    Content, campaigns and optimisation run monthly against agreed targets, with a written change log so you always know what moved and why.

  6. Review

    Quarterly strategy reviews to decide what to double down on, what to stop, and what the next quarter should look like.

Questions

Education & EdTech — common questions

Do you have experience in education & edtech?

Yes. Education & EdTech is one of the categories we work in regularly, and we can share relevant examples on a call. We will also tell you if your specific niche is one we have not handled before.

How long before we see results?

Website builds ship in four to eight weeks. Search results depend on your competition: technical improvements show within four to eight weeks, competitive commercial rankings take four to eight months.

Can you work with our existing team?

Yes. We often work alongside an in-house marketing team, handling the areas they do not have capacity or specialist skills for.

What does it cost?

Website projects start at ₹45,000 or around USD 650. Monthly SEO and marketing retainers start at ₹30,000 or around USD 450. Scope drives the number, so we quote after a proper conversation.

Next step

Talk to someone who already knows the education & edtech landscape.

Send your website and your two closest competitors. We will come back with what they are doing that you are not.